I noticed recently our two leading retailers -- the go to super stores for groceries and everything else -- are Target and Walmart. Both fine stores. But look at their logos.
Target's logo is, not surprisingly, a circle surrounded by 2 circles. A target.
Walmart's is six lines radiating from a central void. Could be a minimalist flower. Could be an asterisk.
Both logos are also used to represent an asshole.
Something to think about.